Oregon Tech Volleyball

Stylized cartoon owl logo with striking eyes and bold outlines. The design features white feathers with blue and yellow accents.

WHAT WE MANAGE:

Content Videography

- Creative direction and fully produced video shoots

Social Media Deliverables

- Custom strategy

- Fully edited reels

- Graphics for social feed and stories

The Problem

Collage of volleyball-related posts on a smartphone screen, including game announcements, player achievements, birthdays, and team events. Features players in action, match schedules, and celebratory designs with team logos and colors.

  • Inconsistent posting schedule hindered regular engagement with fans.

  • Lack of visual cohesion made it difficult for followers to connect with the brand or recognize a unified identity.

  • Struggled to attract and engage the local community, missing opportunities to build a loyal fanbase.

  • Absence of player-focused content prevented fans from forming emotional connections with the athletes and the team.

The Solution

A smartphone screen displaying an Instagram profile for a volleyball team. The grid shows images of players, game announcements, and promotional posters. Text indicates upcoming matches, player highlights, and team events. Team colors and logos are visible.

  • Developed a strategic social media plan focused on consistency, engagement, and community connection.

  • Created a content calendar to maintain regular posting.

  • Ensured brand cohesion with a unified visual aesthetic using action shots, player portraits, and reusable templates.

  • Spotlighted players and shared behind-the-scenes content to strengthen fan connection.

  • Encouraged fan interaction through polls, live updates, and questions.

  • Utilized video content, including game highlights and player interviews, to drive deeper engagement and build a loyal fanbase.

LAST 90 DAYS

46.54% increase in followers

6.31% engagement rate

Avg. engagement rate /post 11,400%

Avg. engagement rate /reel 21,150%

17,928 accounts reached

46.54% increase in followers 6.31% engagement rate Avg. engagement rate /post 11,400% Avg. engagement rate /reel 21,150% 17,928 accounts reached

Our Videos

Close-up of a person preparing to serve a volleyball during a media day event.
A volleyball team preparing to receive a serve on an indoor court, featured in a social media reel on a smartphone screen.
Young woman smiling with a yellow question graphic above her reading "WHAT'S YOUR FAVORITE SONG? 🎤" on a mobile screen displaying a video reel.
Pink starburst with text 'Click on each phone to watch the video!'
Social media post celebrating a volleyball player's achievement of 1,000 career kills, featuring a photo of the player and text highlighting the milestone, attributed to Molly Grace from Oregon Institute of Technology.
A person in a volleyball uniform pushes a teammate covered with a black cloth in a sports hall. The caption reads, “What are you for Halloween?” with a jack-o'-lantern emoji.
Three people sitting on a gym floor, surrounded by volleyball equipment and clothing. They appear to be discussing or presenting sports gear while smiling and engaging with the camera. The setting is in a sports gymnasium.

Our Graphics

A women's volleyball team stands in a gym in front of a volleyball net. The players are wearing matching black uniforms with yellow and blue accents. Text above them reads “2024 Team Top Ten Marks.” Banners are displayed in the background.
Volleyball poster for Cascade CCC games featuring players in uniforms, highlighting matches against Warner on Nov 1 and Multnomah on Nov 2, 2023, in Klamath Falls, Oregon.
Crowd of people cheering in a gym, above a text banner that reads "Thank You and as always Go Owls," with a group of volleyball players huddling on a court below.
Volleyball player holding a ball, wearing a black jersey with number 9 and gold accents. Text reads 'Setter of the Week.' Background shows a crowd and sports logos.
Promotional image for Oregon Tech Volleyball featuring "Owl Watch" text, two coach photos, map highlighting San Jose, CA, and volleyball graphic.
Image of 2024 Owl Volleyball conference schedule with team photo. Dates and opponents include Southern Oregon, Eastern Oregon, College of Idaho, Bushnell, Corban, Lewis-Clark, Walla Walla, Evergreen, Northwest, Multnomah, and Warner Pacific. Includes NAIA and Cascade Conference logos.
A promotional image for a volleyball team showing six female players in black and yellow uniforms. The text at the top reads "Brick Wall," celebrating 23 team blocks against Walla Walla and Lewis-Clark. Player names and numbers are listed alongside, and NAIA and Cascade logos are at the bottom.
Oregon Tech volleyball team celebrates their entry into the NAIA Women's Volleyball Opening Round, with players in white uniforms and yellow tickets featuring a stylized owl logo around them. Bold text reads "WE'RE IN!"

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Smiling person sitting behind an open laptop with a heart-shaped necklace.